Designing a global image means working and upgrading every piece of communication at the same time. By rethinking the whole thing for Europe, Gulf countries and Africa, we went through a tough process, with many details and advises to care about.

Here are a few elements such as showroom \\ store posters, wall stickers, etc... Every detail is based on the concept of its "sport family", regarding a particular universe, but able to match with other products universe, as a part of the same brand identity.